In 2004, Penn & Teller took on recycling in an episode of Bullshit!, claiming that only aluminum cans were worth the effort (watch the whole episode at the previous link). In a recent commercial for its ForceFlex bags, Glad seems to buy into that notion:
Imagine enough plastic to cover Mount Rainier.
What if we could keep that much plastic waste out of landfills each year? By using just one less trash bag each month, we can.
And Glad ForceFlex bags stretch until they’re full, so you can take them out less often.
It’s a small change that can make a big difference.
Notice how the Glad ForceFlex bag user has a recycling bin next to the garbage can she just threw her pizza box into. And in case you had any concerns about whether or not pizza boxes are recyclable:
Matt Naimi, owner of Recycle Here!, Detroit’s recycling drop-off center, said he’s never had a problem recycling used pizza boxes.
“Let’s say if an entire load of cardboard going to a paper mill … contained nothing but pizza boxes that were soaked through with grease — that particularly might be a problem,” Naimi said. “That’s not going to happen.”
Recycle Here! processes four tons of paper each Saturday, Naimi said. Of that amount, “maybe 100 pounds are pizza boxes, maybe 40 pounds have a grease stain — not going to contaminate the load, not even going to show up in the mix,” he said.
Obviously Glad is not unbiased on this issue, since the more pizza boxes (and other recyclable items) consumers throw in the trash, the more trash bags they sell. Based on the comments about this commercial on their YouTube page, consumers would have preferred that the pizza box was recycled. Perhaps Glad should have included a link to the episode of Bullshit!.